Quiet compliance for serious wine merchants
Every fine wine merchant selling online knows this tension:
Your buyers are adults, often long standing customers.
You rely on trust, discretion, and continuity.
You want checkout to feel seamless, not interrogative.
UK law still requires the seller to verify age online.
The law does not distinguish between a trusted client and a first time visitor. Online, responsibility always sits with the merchant.
Selling without age verification leads to fines and penalties.
Standart age verification costs you sales.
Every extra step leads to lost bottles.
Frustrated buyers causes fewer repeat orders.
A poor verification process costs revenue, repeat buyers, and compliance.
One discreet check. Then trust is established.
VerAge allows a buyer to confirm their age once during checkout.
After that, they return as a recognised customer. No repeated prompts. No cookies to clear. No visible friction.
It feels less like verification and more like being known by the house.
Respectful to trusted buyers
Age checks happen once, not every visit.
Meaningful online compliance
Verifiable age confirmation tied to the transaction.
No checkout theatre
No self declaration banners or cookie based gates.
Designed for fine wine
Discreet, proportionate, and brand safe.
Supports how you already deliver
Works alongside in house drivers and couriers.
Prepared for tighter regulation
A quiet structure in place before scrutiny increases.
Trusted Worldwide Standards
Our solution is designed to meet the standards set by leading regulators.
How Verage works
A simple 3-step setup. No coding required.
Install VerAge
Lightweight integration.
Set Your Rules
Choose where to verify (before / during / after checkout), define age thresholds, and select which products require checks.
AI Verification in Action
One time age confirmation for new buyers. Returning customers proceed uninterrupted.
What verification looks like for your members
A quick, built-in age check inside your wine house checkout—no redirects, no UI break.
Built into checkout
No redirects. No visual disruption.
Selfie in seconds
Look at the camera for a moment. Our AI estimates age with built-in liveness and anti-spoof protection.
If needed, scan/upload ID
If confidence is low, switch to a quick ID scan. Most users pass on selfie alone.
No camera? Use your phone
Scan QR-code on your phone and finish the check there. Your checkout stays open—no progress lost.
Returning customers are recognised
Returning customers who verified recently skip the check automatically.
So, what do you get?
Keep selling wine to your customers, stay compliant with local laws, and reduce headaches at checkout. Verify age quickly, ship confidently, keep your customers happy.
Sell more without friction
No lost sales because of confusing age checks. Customers get their wine fast.
Simplify compliance
Meet local and state alcohol laws effortlessly. Automatic age verification without manual review.
Reduce delivery issues
Fewer refused shipments, returned packages, or delays due to underage checks.
Protect your reputation
Avoid fines or penalties from failed age checks. Customers see a smooth, professional process.
Looks and feels natural
Works inside your store’s checkout; no clunky redirects.
Privacy-first by design
No storage of sensitive personal information. Only verify what’s needed.
A conversation, not a pitch
If this approach resonates, I would welcome a short conversation to understand how you currently think about online age verification.
No obligation. No sales pressure. Simply a discussion about protecting your business without touching its character.